editor How is it that the newly popularized social media platforms are making such a significant difference in college recruitment? The truth is, it’s related to the fact that there’s no limit to the type of content that can work to reach these prospective students. Similarly, if leveraged correctly, universities can even utilize their current students or recently graduated students to create this content. Using students as ambassadors can allow aspiring students to connect in such a way that nonorganic content might not allow.
For example, a ‘day-in-the-life of a college student’ video might not resonate as much if it’s being posted by someone who clearly isn’t a college student. That said, campus tours, coverage of on-campus events and even study-with-me videos can all be incredibly effective in catching the attention of a prospective student, especially if they’re being framed through the eye of a current student.
The Digital Landscape Of College Search provided by Encoura, a company specializing in undergraduate digital marketing 
